The start of a new year often inspires fresh resolutions! If you’re a homeowner who is struggling to sell your property, it might be the perfect time to re-evaluate your choice of estate agent in Purley, Croydon and Surrey.
Has your property been on the market for longer than expected?
Do you feel your current agent isn’t providing the service you deserve?
Then switching estate agents will be the key to unlocking a sale.
At Shinerocks Estate Agents, we’ve been helping homeowners successfully sell their properties since 1995. With unrivalled local expertise and a truly innovative approach, our passionate team is committed to making your property stand out in the market.
Many estate agents can be likened to antique dealers - keen on collecting and holding onto stock. At Shinerocks we take a different approach: we sell. We’re not hoarders or collectors, and we believe you shouldn’t get caught in that cycle either. A laid-back attitude leads nowhere!
So, let’s explore when you should consider switching agents, how a new strategy can revitalise your sale, and what makes Shinerocks Estate Agents the ideal partner for you and your property.
First, let’s look at why properties fail to sell.
Properties usually fail to sell due to several key issues:
The Agent: The most common (and unforgivable) issue! Weak communication from your estate agent can leave you in the dark about your property’s performance, reducing the chances of necessary and timely adjustments to the marketing strategy.
The Price: Estate agents without local expertise and experience may overvalue your property, leading to missed opportunities. Overpricing is another common reason, as it can deter serious buyers and reduce your property’s competitiveness in the market.
The Marketing: Poor marketing is a frequent issue. This includes low-quality or out-dated photos, uninspired descriptions, and insufficient online exposure, which can prevent your property from enjoying the visibility it deserves.
Understanding why your property isn’t selling is the first step towards making the changes necessary to achieve a successful sale. And one of those changes could be to consider switching estate agents!
A word of caution: be careful not to leap from the frying pan into the fire. Choosing the wrong agent the first time is unfortunate, but repeating the mistake on your second attempt can have far more serious consequences.
Deciding whether to switch estate agents can be a tough decision, especially when emotions and high expectations are involved. However, certain signs indicate that your current agent might not be doing everything possible to sell your property.
Few or No Viewings: A lack of viewings is one of the first red flags. If your property isn’t attracting potential buyers, it’s a sign that the current marketing strategy isn’t working.
Lack of Offers: If you’re not receiving offers - or only low ones - it may be time to reassess.
Poor Communication: A good agent keeps you informed about progress, provides feedback from viewings, updates on market conditions, and suggests adjustments to the marketing strategy. If you’re left in the dark, it might be time to look elsewhere.
Stale Marketing: This is a very common problem. As time passes, a property listing will nearly always lose its impact, particularly if it appears outdated or doesn’t effectively highlight your home’s best features. Even more problematic are photos that feel out of place, like a Christmas tree in summer or leafy trees in the depths of winter. Details like these, matter!
If any of these issues resonate, it’s likely that your property isn’t getting the attention it deserves. Switching to an estate agent with fresh ideas and a proactive approach could be the solution you need to revitalise your sale.
Switching estate agents provides the opportunity to refresh your property’s marketing and presentation! But switching to Shinerocks Estate Agents, also ensures a proactive approach.
Since 1995, Shinerocks Estate Agents has been a trusted name in Purley and the surrounding areas. We combine three decades of local knowledge with extensive local expertise and proven marketing techniques to achieve exceptional results for our clients.
We start by reassessing your property’s value with a personalised and realistic valuation. Unlike generic online tools and agents generally overvaluing, particularly in the New Year, our valuations are highly accurate due to our decades of experience and in-depth local knowledge. We have a track record of selling houses for higher than the asking price, and this is because we give accurate and realistic valuations from the outset. In fact, Shinerocks rarely reduces a recommended asking price.
Curious? You can generate a full report on your own property including an instant estimated valuation here.
*These valuations are generated using an algorithm and are for general guidance only.
Next, we create a tailored marketing plan to give your property maximum exposure. This includes professional photography, bespoke colour brochures, and listings on leading platforms like Rightmove and On The Market, as well as on our website, social media and in our exclusive magazine. We are also exclusive members of The Guild of Professional Estate Agents in Purley & Kenley.
Shinerocks is a straight-talking estate agency - and we bring results! With our local expertise and national reach, we ensure your property is seen by the right buyers.
Unlike other agents, we also offer free staging advice to help you prepare your home for viewings and photos. From rearranging furniture to adding finishing touches, these small changes can make a huge impact. A Professional Interior design consultation is also available at an initial cost of between £75 to £150.
Communication is our forte! From organising viewings to managing negotiations and progressing your sale, we handle every aspect to make the process stress-free for you.
The best estate agent for you is one who handles everything seamlessly - and that’s exactly what we deliver. All our services are provided for a reasonable fee, so that you can focus on what truly matters instead of fixating on half a percent!
Our experience tells us that a successful property relaunch requires attention to detail and strategic planning. We’ll work with you on this and offer practical tips:
1. Update Your Presentation: Freshen up your property’s appearance by decluttering, repainting, or updating. Our free home staging advice can help you highlight its best features.
2. Revamp Your Photos: High-quality, professionally enhanced images are essential for initially capturing buyers’ attention online. Using old photos only highlights how long your property has already been on the market!
3. Highlight Unique Selling Points: We’ll help you emphasise what makes your property special. Whether that’s beautiful architecture, its history, a south-facing garden, a modern kitchen, or the property’s proximity to excellent schools. Remember, all agents are not the same; our team has the experience to make the difference!
4. Choose the Right Time: Timing is always important, but a relaunch in January or February, when buyer activity typically picks up, can help you take advantage of new year momentum. It’s a narrow window of opportunity, so don’t miss out. Interested in making the switch? Call us on 020 8660 2010.
Switching agents doesn’t need to be complicated. Hopefully, you’ve avoided signing a lengthy or restrictive contract with your current agent! So, begin by reviewing your agreement for any tie-in periods or notice requirements. Once you’re ready, get in touch with us, and we’ll put together a fresh, effective strategy tailored to your needs. Our contracts are straightforward and designed to be fair to both parties.
At Shinerocks, we’ll ensure your relaunch goes smoothly by completely revamping your marketing materials and creating a plan tailored to your property. From the first phone call to the final sale, we’re committed to delivering a seamless experience.
A new year is the perfect time to start afresh, and at Shinerocks Estate Agents, we’re here to help. Whether your property has been on the market for weeks or months, our expertise and tailored approach can turn things around.
Call us today on 020 8660 2010 or email enquiries@shinerocks.co.uk to discuss how we can help you achieve a successful sale in 2025.
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You can also call us on 020 8660 2010, or email enquiries@shinerocks.co.uk.
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