When it comes to selling your property in Purley, Croydon & Surrey, 'how to choose an estate agent' is a critical question that can significantly impact a successful and stress-free sale.
The team at Shinerocks want you to be fully informed before you make your decision. So, understanding the benefits of working with a local property expert in Purley, Croydon & Surrey is crucial.
We will provide valuable insights and practical tips to help you choose the perfect partner to market your property. We always aim to empower you, the seller, with the knowledge and confidence to make the best decision.
Shinerocks was founded in 1995 by Paul and Jo Shinerock, who have turned home sales into an art, because of their expertise in home staging, marketing and negotiation.
Opting for a local estate agent has several advantages that can enhance your selling experience. For example, a local agent knows your neighbourhood intimately, including property values, market dynamics, and buyer preferences. ShineRocks has rarely reduced an asking price in more than a year and we have a track record of selling houses for higher than the asking price - this is because we give accurate and realistic valuations.
Our expertise allows us to provide accurate advice on pricing, positioning, and preparing your property for sale. So, by tapping into our local knowledge, you can set realistic expectations.
The Power of a Local Network – Connecting with Buyers and Professionals
One of the key strengths of using an estate agent in Purley, Croydon & Surrey like Shinerocks is our extensive network of potential buyers.
Leveraging this network can significantly speed up the sale process. We can quickly connect with qualified buyers actively searching for properties in Croydon, Purley & Surrey.
Additionally, our connections with other professionals within the local property market allow for collaboration and access to resources that can enhance the visibility and marketability of your property. As a Member of The Guild of Professional Estate Agents, you benefit from a national network of more than 800 offices working together. Your property will be included in the National Property Centre showroom in Park Lane, Mayfair, where touch screen technology allows people to browse properties 24 hours a day, 7 days a week.
To select the right estate agent to market your home, it's crucial to evaluate certain factors that can impact your experience and outcomes. Consider the following carefully:
Examine the estate agent’s track record and experience in your local area. Look for a proven history of successful sales and a strong understanding of local market trends.
Additionally, look at references and testimonials from previous clients to gain insights into their professionalism and effectiveness.
You can view some of our testimonials here
Enquire about the agent’s marketing strategies and techniques. A competent estate agent should have a marketing plan that utilises traditional and modern methods together. This should include digital marketing like social media, blog content, video tours and a presence on property portals, alongside leaflet campaigns, community based promotions and newspaper advertising.
They should demonstrate an ability to adapt to the ever-evolving estate agency landscape by using technology and innovative approaches to maximise exposure for your property.
Shinerocks carry out all the necessary marketing activities, making sure you are featured in top property portal websites such as Rightmove, On The Market & NetHousePrices. This is in addition to national coverage. We will also advertise your property in local publications, including Surrey Life, The Purley Pages, Kenley & Purley Link and Sanderstead Link, and within our own magazine.
With bespoke colour brochures, professionally enhanced photography and free advice on home staging and dressing your property, we know what's needed to find a buyer and help them complete the purchase.
Clear and frequent communication is paramount throughout the selling process, so assess the agent’s availability and responsiveness to enquiries.
A good estate agent will listen, be attentive, offer guidance on negotiations, provide regular sales progression updates, and address any concerns or questions you may have throughout the process.
Our attentive and honest approach is what sets us apart. We will call you with feedback from every viewing and keep you informed about how the marketing of your property is progressing, right up to agreeing a sale and the hand-over of keys at completion.
Effective negotiation is crucial to achieving the best possible sale price for your home, so seek out an agent with strong negotiation skills. They should demonstrate the confidence and expertise needed to navigate potential obstacles and secure favourable terms for the sale of your property. ShineRocks has a track record of selling houses for higher than the asking price due to our ability to look at every aspect of your home and work to maximise its potential.
Carefully review and compare the fees and contract terms offered by different estate agents. While fees are an important consideration, you should also focus on the services provided, marketing strategies employed, and the agent’s commitment to delivering results. The cheapest is not necessarily the best! We are more than happy to discuss our fees at a time that suits you.
Knowing the answer to 'how to choose an estate agent' is integral to ensuring a successful property sale. Importantly, by working with a local estate agent like Shinerocks, you will gain access to their in-depth local area and market knowledge, and therefore their extensive network of qualified contacts looking to purchase a new home.
Generate a full report on your own property including an instant estimated valuation.
If you're a homeowner thinking of putting your property in Purley, Croydon & Surrey on the market, get in touch with the friendly team at Shinerocks. We would love to hear from you and give you some guidance. Contact us at enquiries@shinerocks.co.uk or call on 020 8660 2010.
In the meantime, we've answered some of your most common questions about how to choose an estate agent:
Online agents might offer a lower fee, but they lack the local expertise of a local estate agent when it comes to selling property in the local area. Local agents have a network of buyers and a deep understanding of the market, often leading to a quicker sale and potentially a better price than an online estate agent can offer.
There's no magic number, but 2 to 3 is a good starting point, rather than talking to just one estate agent. Getting a range of perspectives from local estate agents will help you compare fees, marketing strategies, and find the best estate agent for selling your property.
We will always use our local knowledge and connections to achieve the best-asking price for your property. Consider estate agent fees as an investment in getting the best outcome.
Ask about their experience selling similar properties in your area, their marketing plan (including online and offline strategies), their communication style, and their fee structure. Don't be afraid to ask us more about how we plan to achieve the best possible price for your home!
Use the form to send us your questions and we'll respond as quickly as possible.
You can also call us on 020 8660 2010, or email enquiries@shinerocks.co.uk.
Learn more about the areas we cover by reading these helpful location guides.
